According to InformationWeek, the advent of big data storage and management may have given companies some misleading ideas about their own capabilities. For instance, some firms may believe they have the information they need. Despite this confidence, not many have the dedicated data quality sections that could make their plans successful.
The source suggested companies may be neglecting to report issues with their information management capabilities. For instance, such firms will release data to the public but not state important statistics like margin of error. Such careless businesses will have a hard time obtaining the "single point of truth" they strive for.
More at Companies think big data quality is high - Experian QAS
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